Get Started with Google Tag Manager in Google Analytics

Posted on December 13, 2021 by Dave

Google Tag Manager is a free tool that helps you implement code on pages and websites more easily. The best way to learn about Google Tag Manager is to take a look at some examples yourself. This will help you understand what each part does and where it should be placed on your website. But, first, make sure that you have signed up with the best casinos online right now.

How to Use the Google Tag Manager

You can use the drag-and-drop editor to quickly build your own tags for different devices as well as add custom variables to them. You don’t need coding experience to create custom codes: simply click or tap the ‘Create New Code Snippet’ button and follow the instructions. Then, save your snippet and name it according to its purpose.

Tag Manager allows you to write your own JavaScript code on the web page. In order to do so, you must first set up your Google account. Then, when you log into the Googles tag manager platform, you will see three options: Website, Property, and Page. These are all the things you can target with the code.

If you have multiple accounts, you would just like to select which ones you want the script to work on from the drop-down menu. In the following example, we are going to create an event but also include another event.

Advantages of Tag Manager

Tags offer many benefits such as being flexible and easy to control across sites.

Can Be Used For Tracking your Analytics Data

They are great tools to keep track of your analytics data, even if you’re working with different projects simultaneously. This is because they allow you to add any code to just one page or site without affecting the rest of your site. For example, let’s say you want to show your Twitter followers and Facebook fans a special discount coupon. Using a standard code on every single page will mean that only half of your customers will receive your coupons. The solution is using a simple tag instead!

If you have multiple accounts, then you can manage them from here. Simply select the account you wish to apply the tag to and scroll down to get started. You can also change settings here as well including URL structure and whether you want the code to run in response to server-side redirections.

Easy To Implement

When you create a new tag, you can specify a title that describes the goal associated with the code. When visitors arrive at the site, the code will load before the actual page content. It’s basically invisible to users who visit the site. Moreover, you can provide advanced features for tracking user actions through Google Tag Manager by adding custom triggers.

It’s important to know that Google Tag Manager creates dynamic website elements called “tags.” Each element has properties that describe information such as the name, type, and value assigned to it. Tags are used to display pieces of information on web pages. They usually contain code that uses JavaScript or HTML5 to add extra functionality to existing web pages or to interact with your eCommerce stores.

Tags are created dynamically on a page via the GTM interface. There are four types of tags: Custom HTML, JavaScript, CSS, and image. You can create your own custom HTML tags, provided you have enough knowledge about JavaScript programming as well as editing HTML files.